OUR STORY

Ruwaa Alghubaira  was founded with a passion for creating safe, all-natural beauty solutions. As a Chemical and Environmental Engineer, educated in the United States, I searched for products that were truly free of harmful chemicals — but found none that met my expectations. From this challenge, Ruwaa was born.

Our ingredients are more than just natural — they are a reflection of Oman’s unique heritage and its place in history. From saffron, prickly pear, and the Mohammadi rose grown in Oman’s rich soil, to turmeric and sandalwood brought centuries ago through Oman’s trade with India, and shea butter from Eastern Africa — each ingredient tells a story of culture, connection, and legacy.

Ruwaa is not just about beauty; it’s about honoring the harmony between people and nature, while celebrating Oman’s timeless role as a bridge between civilizations. Every product is crafted with care, bringing together tradition, science, and purity — so you can experience beauty the way it was always meant to be: natural, safe, and inspired by heritage.

Today, Ruwaa’s products reach homes across Oman and beyond, yet our mission remains the same: to offer authentic, chemical-free beauty that reflects the purity of nature and the soul of Oman.